Electronic Payments

I helped NACHA define a strong brand for its electronic payment products Direct Deposit and Direct Payment.

Then I extended this brand strategy into targeted online messaging for specific audiences, marketing collateral for banks and businesses, and a set of resources for Financial Institutions of any size.

Our 5-year engagement with NACHA allowed us to design and develop several iterations of their Drupal site, brand strategies, marketing campaigns, a collection of printed pieces, an overhauled eStore, and a strong content strategy to educate each of the 6 user verticals: consumer, small business, non-profit, religious institutions, business, and financial institutions.