Cropped view of electronicpayments.org on a smartphone in someone's hand

Electronic Payments

National Automated Clearing House Association (NACHA)

2011–2016

electronicpayments.org

  • Brand Strategist
  • Information Architect
  • Content Strategist
  • UX Designer
  • Front-End Developer
 
Electronic Payments on iPad
Electronic Payments on iPad

Electronic Payments

We helped NACHA define a strong brand for it's electronic payment products Direct Deposit and Direct Payment.

Then we extended this brand strategy into targeted online messaging for specific audiences, marketing collateral for banks and businesses, and a set of resources for Financial Institutions of any size.

Our 5-year engagement with NACHA allowed us to design and develop several iterations of their Drupal site, brand strategies, marketing campaigns, a collection of printed pieces, an overhauled eStore, and a strong content strategy to educate each of the 6 user verticals: consumer, small business, non-profit, religious institutions, business, and financial institutions.