National Automated Clearing House Association (NACHA)
- Brand Strategist
- Information Architect
- Content Strategist
- UX Designer
- Front-End Developer
We helped NACHA define a strong brand for it's electronic payment products Direct Deposit and Direct Payment.
Then we extended this brand strategy into targeted online messaging for specific audiences, marketing collateral for banks and businesses, and a set of resources for Financial Institutions of any size.
Our 5-year engagement with NACHA allowed us to design and develop several iterations of their Drupal site, brand strategies, marketing campaigns, a collection of printed pieces, an overhauled eStore, and a strong content strategy to educate each of the 6 user verticals: consumer, small business, non-profit, religious institutions, business, and financial institutions.